The Snöball MCP.Built on trust.Now built into your AI.
Ask questions and analyse project reports, campaigns, influencers, page views and referrals—right inside Claude and other MCP-compatible tools.
Available to Snöball customers
Project report · date comparison
Referral activity is up 21% in this sample
+21%
Referrals
4.8×
Influencer reach
18.4k
Page views
From question to decision
Ask like a marketer. Get answers like an analyst.
Explore participation, performance and creative results from the campaign data available to your Snöball account—without building another dashboard.
Participation
- “Who was most active in sharing my event—speakers, attendees or exhibitors?”
- “What percentage of exhibitors invited clients to attend?”
- “How many sign-ups did this referral campaign generate?”
Performance
- “How did this event perform compared with last year?”
- “How does this event compare with others in our industry?”
- “What can we do to improve our numbers?”
Creative
- “Which subject line was the most effective?”
- “Which copy or social post generated the most sign-ups?”
- “Which graphic was shared most across all campaigns?”
Available answers depend on the campaign fields, date ranges and event data your account can access. Cross-event comparisons require access to the events being compared.
See the people behind the performance
From top advocates to the channels that convert.
Ask for the names, segments and sources driving your event—not just the headline total.
Top advocates
Who activated their network?
Ranked by referral activity
| Rank | Advocate | Role & company | Seg.Segment | Ref.Referrals | Sign.Sign-ups |
|---|---|---|---|---|---|
| 01 | PS Priya Shah VP, Sustainability · HelioWorks | VP, Sustainability · HelioWorks | Speaker | 186 | 64 |
| 02 | MC Marcus Chen Commercial Director · GridNova | Commercial Director · GridNova | Exhibitor | 171 | 58 |
| 03 | AH Amelia Hart Founder · BrightCell | Founder · BrightCell | Speaker | 149 | 53 |
| 04 | JB Jonas Berg Head of Partnerships · NorthVoltix | Head of Partnerships · NorthVoltix | Sponsor | 132 | 47 |
| 05 | LO Lena Ortiz Marketing Lead · Sunward | Marketing Lead · Sunward | Exhibitor | 124 | 42 |
| 06 | DO Daniel Okafor Energy Strategist · Arc Advisory | Energy Strategist · Arc Advisory | Speaker | 117 | 39 |
| 07 | SM Sofia Moretti Community Director · EcoCurrent | Community Director · EcoCurrent | Attendee | 104 | 36 |
| 08 | TW Tom Williams Sales Director · VoltEdge | Sales Director · VoltEdge | Exhibitor | 96 | 31 |
| 09 | NL Nora Lind Portfolio Manager · GreenPeak | Portfolio Manager · GreenPeak | Attendee | 87 | 29 |
| 10 | IR Isaac Reed Managing Partner · Renew Capital | Managing Partner · Renew Capital | Sponsor | 79 | 25 |
Referral source
Which channel drove action?
4,373
sample referrals
All 17 sharing channels supported
- LinkedIn1,422
- Email1,050
- WhatsApp525
- Facebook306
- X219
- SMS153
- Instagram131
- Messenger109
- Telegram87
- TikTok79
- Slack70
- LINE52
- WeChat44
- Bluesky39
- Viber35
- VK26
- Zalo26
Share of sample referrals · hover a slice for the exact count
LinkedIn contributed the largest sample share of referrals.
Performance context
Ahead of last year—and the benchmark.
This event
4,373
referrals
Last year
3,426
+28% YoY
Benchmark
3,780
+16% above
Illustrative benchmark only. A real comparison requires a defined peer set, consistent metric definitions and access to the relevant benchmark report.
One connection. More answers.
See more in the data you already have.
Move from retrieving project and campaign data to understanding what it means and communicating it clearly.
Performance, on demand
Query report totals, influencer performance, page views and referrals—then ask follow-up questions.
Compare date ranges
Ask your AI tool to retrieve date-ranged reports and explain how performance changed over time.
Explore projects and campaigns
Find the right project, list its campaigns and bring the relevant report data into one conversation.
Reports that write themselves
Use Claude to turn raw report data into clear recaps, stakeholder updates and executive summaries.
Understand influencer impact
Explore the performance of speakers, exhibitors, sponsors and your configured influencer segments.
Filter to the signal
Focus a report by campaign, segment, influencer type or date range to answer a precise question.
One report, many angles
Filter the project. Find the signal.
The project report combines totals, influencer performance, page views and referrals. Your AI tool can retrieve reports for different dates or accessible projects and compare the returned results.
- Campaign and date-range filters
- Influencer type and segment filters
- Live or test-data modes
- AI-generated summaries from raw JSON
Referral activity
13,365 sample total
Claude can call project_report for each accessible project or date range, then analyse the returned results together.
Simple by design
From connected to clear in three steps.
Snöball exposes each supported public API operation as an MCP tool, so the documentation and available tools stay aligned.
Connect
Create a scoped API key in Snöball, then connect the official Streamable HTTP endpoint.
Ask
Use plain language to explore projects, campaigns, influencers, segments and reports.
Act
Let your AI tool analyse the raw JSON and prepare clear comparisons or summaries.
https://api.snoball.it/mcpproject_reportTotals, influencers, page views & referrals
campaign_listCampaigns within a project
segment_listConfigured influencer segments
Scoped by design
The key controls the access.
Explicit scopes
API keys carry specific resource and action permissions and expire within a year.
Bounded access
Limit a service account to an organization, selected clients or selected projects.
Snöball MCP
The fastest way to an answer is now a question.
Ready to bring project reports into Claude and your MCP-compatible tools? Ask your Snöball Account Manager about access and scoped API-key setup.
Ask your Account Manager